Insights, Scores & Awards.

We use our brand and marketing expertise to create human (not AI) reports by assessing you on various metrics and providing scores and insights.

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How does it work?

Choose Plan

Signing up is easy, after your payment there is a two minute form which just gets some basic info about your business.

We assess your brand

We get to work analysing your business's brand and marketing and begin scoring you on your insights.

You get insights + recognition every month

After just a few days your report is ready to share with your team. Packed full with as much value as we can fit inside.

How can we help you?

Save Money
Track Progress
Manage your Team
Recommend Experts
Marketing Promotion

Every marketing decision you make costs money.

Whether it's creating a campaign, hiring a copywriter or buying ads. Your decisions should be well considered that's why we...
Tell you what is working and what isn't
Give considerations on what you should do next
We even recommend experts who can help you out

Our reports show graphs of previous reports

One of the most important things for teams and innovative businesses is to see when and how they made progress. We take care of that in our reports.
Overall Score Tracking
Group Score Tracking

Don't have the time to keep track of your marketing team?

Well, our monthly reports allow you to get a birdseye view of how your marketing team is performing.
Expert opinion on marketing efforts
Track progress for your team
Our awards incentivise your team

Don't have resource in-house?

No problem, we aim to recommend an agency or freelancer expert if we think you can benefit from one. Never an obligation to contact them.
Experts in brand, marketing, campaigns and more
Give your team a helping hand
Get to execution faster

Our awards and badge system can be marketing promotion

We give monthly awards to top performers, annual awards to outstanding businesses and badges for progress. Each of these can be shared as proof of excellence.
Awards badges for your site
Shareable awards posts on LinkedIn
Motivation for excellence

What can we track?

We measure your brand across key performance signals . Whether you care about how your brand connects with people, how it’s perceived, or how it performs across platforms, you’ll get clarity on what’s working and what to improve.
Familiarity
Connection
Consistency
Impact
Reputation
Innovation
Engagement
Accessibility
Familiarity

How recognisable, relevant, and visible your brand is to the right people.

We look at how well your brand fits the audience you're targeting and whether your messaging is recognisable in your space. We also assess your content presence and posting frequency to understand how often your brand shows up.
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Connection

How emotionally and socially your brand engages your audience.

We look at how people respond to your content, including the emotional tone of comments and replies. We also consider how well you’re building a sense of community versus simply broadcasting messages.
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Cohesiveness

How consistent and aligned your brand is across touchpoints.

We look at whether your visuals, messaging, and tone stay consistent across your website, socials, and other assets. We also assess how well your overall identity aligns with your values and offering.
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Impact

The strength of your brand’s positioning and trust signals.

We look at how clearly your brand stands out from competitors and whether your audience perceives your value as high. We also consider the visual and verbal cues that suggest credibility and reliability.
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Reputation

How your brand is regarded by your industry and audience.

We look at your presence in thought leadership spaces, events, and earned media. We also assess the strength of your reviews, testimonials, and peer recognition.
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Innovation

How modern, adaptable, and creatively led your brand appears.

We look at your ability to adapt to trends and how forward-thinking your content and execution feel. We also assess how fresh, creative, and unique your ideas appear within your space.
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Engagement

The depth of interaction with your audience over time.

We look at how your audience responds, shares, and participates in your brand’s content. We also assess content quality and whether your following is growing with genuine interest.
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Accessibility

How easy and inclusive it is to interact with your brand.

We look at how intuitive your site and content are to use, including basic UX and support access. We also assess the inclusivity, clarity, and tone of your communication.
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Awards + Badges

Badges

Our badges are earned through various score metrics in our groups.

Annual Awards

Our annual awards are given to outstanding marketing and brand performers in the year.

Monthly Awards

Our monthly awards are given to the highest scoring performers the previous month.

Why choose us?

Most businesses still measure brand progress using gut feel, vanity metrics, or outdated tools. InsightJoy gives you real insight, recognition, and a clear path forward.
vs
What You Get with InsightJoy:
Objective brand scoring
Group + overall badges
Designed visual reports
Shareable scores + awards
Recurring tracking + momentum
Honest, independent feedback
The Old Way
The Old Way of Measuring:
Rely on gut feel or team opinion
No recognition for brand progress
Unreadable dashboards
No proof for investors or teams
One-time rebrands with no follow-up
Bias from internal or agency echo chambers

Find the perfect plan for you

3 Insight Groups Monthly

£75pm
1/2 Price Locked in for life.
£150pm from 12th August 2025
Three custom insight groups measured
Dynamic overall score
Group-level scores + commentary
Group badge opportunities
Monthly visual report
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Full Report Monthly

£150pm
1/2 Price Locked in for life.
£300pm from 12th August 2025
Full nine group report
Overall brand score
Leaderboard eligibility
Group + overall badges
Potential social features
Annual awards entry after 12 months
Competitor benchmarks
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Frequently asked questions

Answers to the burning questions in your mind.

How do you get the data?

We analyse your public-facing brand presence like website, social platforms, content, and community signals. We combine structured scoring with real human interpretation to give you a rich, practical view of how your brand is currently.

How is this different from a marketing audit?

Marketing audits focus on performance campaigns. InsightJoy focuses on brand strength your identity, clarity, cohesion, and perception. It’s less about short-term ROI and more about long-term brand credibility and visibility.

Is this a one-time report or monthly?

All plans are recurring, we believe in tracking your brand like you would track sales or product metrics. That way, you can actually measure improvement over time.

Can I cancel anytime?

Yes, both plans are monthly with no contract.

What’s the deal with the “locked in for life” price?

Early adopters get 50% off  and we’ll honour that pricing for as long as you stay subscribed. It’s our way of thanking you for helping shape the future of InsightJoy.

How do you calculate the scores?

Great question. Our methodology is currently being built into a knowledge base. If you're reading this and it's not here yet, then shoot us a message.

What if I disagree with my score?

That’s okay. Every score comes with context and commentary, and we’re open to feedback. InsightJoy is here to open up discussion and direction not to pass judgement.

How do the badges work?

Badges are earned when your brand scores highly in a group or overall category. You’ll receive digital files to use in your marketing, plus guidance on how to share them.

Do you offer annual pricing?

Not yet, we’re keeping things lean for launch. But we may introduce a discounted annual option soon.

Who is this for?

Any brand or business who needs a fresh look at their branding and marketing.